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EU's Digital Product Passport: A milestone towards transparent consumer information.

In these years sustainability and transparency are gaining increased focus, and in line with this, the EU is introducing new legislation regarding the Digital Product Passport. This legislation will set new standards for how product information is shared among businesses, consumers, and authorities. The legislation is expected to come into effect at the beginning of 2024, and the new rules will be gradually rolled out towards 2030. The full extent of the digital product passport is still unknown, but it is clear at this point that businesses should prepare for requirements for increased transparency in their value chain.

The Digital Product Passport – What and why?

EU's Digital Product Passport is part of a larger movement to promote sustainability and circular supply chains in the region. The textile industry will be among the first to implement this new scheme, which provides detailed information about products' origins, environmental impact, materials, and recycling opportunities. This initiative, anchored in the EU's Ecodesign for Sustainable Products Regulation (ESPR), aims to support Europe in its transformation towards a more circular economy.

The scheme is designed as a kind of digital label, which consumers can scan to access information about the product's origin, its impact on climate and environment, the materials used, and the product's recycling opportunities.

Benefits and objectives

The digital product passport scheme is designed to provide reliable product data to all relevant parties. It assists consumers in making informed purchasing decisions, as they can easily access important information about the product's origin, materials, and environmental impact. Moreover, the digital product passport offers a platform for businesses to showcase their sustainability initiatives and circular business models, as well as to exhibit transparency in their value chains, which can enhance consumer trust and brand loyalty. In the long term, this initiative can support e-commerce businesses in achieving more sustainable product management and responsible operations, while aiding in realizing the EU's vision of transforming market practices and promoting a greener economy.

Potential challenges for e-commerce businesses

The Digital Product Passport may pose several digital challenges for e-commerce businesses. First and foremost, businesses will need to have systems in place to effectively collect, manage, and share the required product information. This may entail significant investments in new technological solutions and data management tools. Additionally, the requirement for increased transparency might reveal sensitive information about supply chains and manufacturer relationships, which may have competitive implications. Lastly, it may take time and resources to educate both employees and consumers on using and understanding the digital product passport, which could delay the full implementation and utilization of this new resource.

The EU's Digital Product Passport represents an ambitious effort to promote sustainability and transparency in the consumer market. While it carries the potential to promote circular economic models, it also brings new challenges, especially for the e-commerce sector. How businesses and consumers adapt to this new reality will determine the long-term success of this initiative in efforts to build a more sustainable and informed consumer landscape.

The Digital Product Passport: A guide to implementation

Get ready for the Digital Product Passport with this guide. We have gathered the most important informations for you:

  • Get to know everything about the Digital Product Passport and how you will be affected.

  • Learn to organize your product data with PIM and how to use it with the Digital Product Passport.

  • Get inspired by a real case story and take your business to the next level.

Happy reading!

  • The Digital Product Passport: A guide to implementation

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