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Barbara Strozzilaan 1011083 HN Amsterdam
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Akeneo has turned up the heat with their Summer Release 2025, taking product experiences to the next level. With new AI-powered features, improved visibility on Google, and smarter catalog management, this is the update you've been waiting for if you work with complex product data and struggle with inefficient workflows.
For many companies, data modeling is a long and frustrating process, especially when starting their PIM journey. But with Akeneo’s new Data Architect Agent (DAA), the work becomes both faster and more flexible. Using AI and best practices, the DAA suggests intelligent data models that can be continuously adapted without starting from scratch.
This is especially relevant for companies that need to scale quickly while keeping product data consistent and structured across markets.
One of the most tangible updates in this release is the Google Shopping Optimization Dashboard—a control panel that gives you full insight into how your products perform on Google Shopping.
You get an overview of missing attributes and formatting errors, specific suggestions for improvements to increase visibility, and access to documentation and support directly from the Akeneo platform.
In addition, AI Discovery Optimization allows you to analyze the visibility of your products across AI search engines and marketplaces. You gain insights into how your customers actually search using natural language, voice search, and AI-based queries.
For companies with complex assortments, managing product variants, bundles, and accessories can be a challenge. With Composable Products, you can now build flexible relationships between products without complicating your data model.
This means you can create dynamic product groups that match your merchandising setup, avoid duplicate data by reusing components across products, and scale more quickly as your assortment evolves.
In this way, you can build product relationships that reflect reality—without compromising structure or clarity.
Last but not least, Akeneo now allows you to control access to product data at the channel level. This way, you can ensure that local teams only see relevant products, Brand Managers can work with their own data, and sensitive information remains hidden until launch.
If you want to stay competitive in an increasingly complex and automated digital world, now is the time to upgrade your PIM platform.
Want to learn more about how Kruso can help you get the most out of Akeneo? Get in touch—whether it’s about strategy or implementation.