Digital Product Passport

The new initiative from the European Union is expected to come into effect at the beginning of 2024, and the new rules will be gradually rolled out towards 2030. Are you ready?

The Digital Product Passport – What and why?

EU's Digital Product Passport is part of a larger movement to promote sustainability and circular supply chains in the region. The textile industry will be among the first to implement this new scheme, which provides detailed information about products' origins, environmental impact, materials, and recycling opportunities. This initiative, anchored in the EU's Ecodesign for Sustainable Products Regulation (ESPR), aims to support Europe in its transformation towards a more circular economy.

The scheme is designed as a kind of digital label, which consumers can scan to access information about the product's origin, its impact on climate and environment, the materials used, and the product's recycling opportunities.

The Digital Product Passport: A guide to implementation

Get ready for the Digital Product Passport with this guide. We have gathered the most important informations for you:

Get to know everything about the Digital Product Passport and how you will be affected.
Learn to organize your product data with PIM and how to use it with the Digital Product Passport.
Get inspired by a real case story and take your business to the next level.

Happy reading!

The Digital Product Passport: A guide to implementation

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Who will be affected?

Initially, the EU is eyeing the implementation of product passports in the apparel, batteries, and consumer electronics sectors by 2026. The rest of the industries will follow suit, except for food, feed, and pharmaceutical products, which are excluded from this rule.

Furthermore, any business selling a product in the EU market will need to provide a product passport for both the finished product and its individual parts, implying that this legislation, although specific to the EU, will have a global impact.

The Digital Product Passport and PIM

How to get started with the Digital Product PassportMini Series

Lets talk Digital Product Passport...

We have talked about it before, and you might know a thing or two. Nevertheless, there is still many questions to answer... Therefore, we have teamed up with DynamicWeb, to talk about what is going on and how you succeed with the Digital Product Passport.

Niels Brinkø, CTO at Kruso and Lars Holm Byg, Commercial Product Manager at DynamicWeb, are your hosts in this mini series as they provide you everything they know in 5 episodes.

PIMExplore how a PIM can enhance efficiency, growth, and scalability by streamlining business processes in a dynamic commercial landscape.

Use PIM to succed with the Digital Product Passport

Having a PIM-system can be essential to manage extensive product data across multiple channels. A PIM-system can streamline the aggregation and management of the detailed information required for the DPP, such as materials used, sourcing details, and environmental impact. This integration allows businesses to not only comply with regulatory requirements but also to enhance the accuracy and accessibility of product information, providing a robust foundation for transparency and consumer trust.

With PIM-systems effectively supporting the implementation of DPPs, organizations can ensure that all necessary data is meticulously maintained and easily updated, making the process of reporting and compliance both seamless and scalable. This strategic synergy helps businesses achieve greater operational efficiency and aligns them with evolving sustainability goals.

Our PIM partners

Akeneo
Partner
InRiver
Solution Partner
Struct
Struct
Perifon
Implementation Partner
Dynamicweb
Premium Solution Partner

Get ready for the Digital Product Passport in 3 steps

Get your data in order
The DPP aims for data transparency, starting with assessing your current supply chain data to ensure it's robust enough for new regulations. Brands are re-evaluating their tech stacks, particularly investing in PIM solutions, to manage and distribute required data effectively and comply with these regulations.
Engage all your stakeholders
Implementing the DPP will broadly impact your organization, requiring identification and closure of data gaps while ensuring all internal teams are informed and prepared. Each team must understand and plan for the DPP's impact on their functions, from procurement and marketing to IT and finance, to prevent a fragmented approach and achieve data transparency.
Be a differentiator that drives growth
Viewing the DPP as an opportunity rather than a regulatory hurdle can help companies enhance supply chain visibility, optimize resource use, and unlock new revenue streams. Embracing the DPP can differentiate your company, align with consumer demand for sustainability, and potentially reveal additional unforeseen benefits as the legislation evolves.