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By Malene Birger

Combining digital experiences with brand esthetics and international ambitions.

By Malene Birger is one of Denmark’s most iconic fashion brands. With a rich history and a strong presence in the international fashion scene, By Malene Birger is renowned for its timeless design, high-quality craftsmanship, and sophisticated aesthetic.  

As their digital strategic partner, we got to support them on their further digital journey with crucial optimizations. 

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Digital excellence for a refined brand experience

We believe that digital excellence is key to strengthening brand experiences, optimizing sales, and enhancing customer engagement.  

With the ambition to create a digital experience that reflects By Malene Birger's exclusive universe, we have established a strategic collaboration that enhances performance, personalization, and brand consistency across platforms, making the digital customer experience as refined as the rest of the brand. 

Simplifying technical complexity

For the project, we have created a comprehensive optimization of By Malene Birger’s e-commerce setup, based on Salesforce Commerce Cloud and supported by technologies such as Salesforce OMS, Lobster, Voyado, and Inriver. 

The setup provides flexibility that can handle large-scale changes while simultaneously personalizing content and digital experiences. This combined effort has produced noticeable results for By Malene Birger, both in terms of improved performance and a more efficient digital structure. 

Our collaboration with Kruso, which shares our passion for quality, innovation, and customer satisfaction, marks an important milestone in our digital journey. We expect this partnership to elevate our online presence, improve performance and user experience, and drive our future growth.

- Renjith Krishnan, Information Technology Responsible, BY MALENE BIRGER

Streamlining for future growth

Together we are transitioning By Malene Birger from a state-of-the-art, but complex composable architecture, to a more lean and profitable hybrid architecture, reducing platforms and integration points that is easy and fast to maintain. 

This shift empowers By Malene Birger to focus on developing features that can help them increase revenue and give better customer experiences right away. 

By Malene Birger is an iconic brand with a strong legacy in creativity and craftsmanship. We are proud to contribute with technology and advisory that supports their digital ambitions. This collaboration is a perfect example of how fashion and technology come together to deliver relevant, elegant, and personalized customer experiences.

- Kenneth Ryle Thorrson, Group CCO, Kruso
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