inco Cash & Carry

Scan items directly in the app and add them to your digital shopping cart.

Inco Cash & Carry is one of Denmark's largest food wholesalers, selling both food and accessories to businesses from their three warehouses.

Since 2019, Kruso has been Inco's innovation partner in digital transformation. Based on extensive user testing and innovative business decisions, we have developed a self-service solution that optimizes the customer experience for Inco's customers with a scan-and-go app.

March 2025

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Digital transformation with agile development

The first step towards the scan&go app was to identify the opportunities for Inco's digital business transformation. Together, we developed a long-term, strategic digital transformation and investment plan, which could be realized in the form of this execution project.

To this end, we set a concrete and practical goal:

To develop a native app solution that allows Inco's customers to serve themselves in the warehouses directly from their own smartphones.

Quality assurance through user-driven design methods

With a user-centric approach, we asked ourselves "who are the users and what needs and conditions do they have?" This allowed us to continuously quality assure the product with a focus on Inco's customers.

And who better to help us along the way than the people who have daily contact and interaction with the customers?

Through a flexible and agile participatory design approach, we involved key people across the organization; from technology experts to sales, marketing, customer service, and cash register employees.

Equipped with a prototype, the employees at Inco were the first to user-test. With a broad representation across customer touch points, we gained valuable insights into the users' conditions and needs, as well as how the product could support the employees' daily work, interaction, and dialogue with the customers.

User tests were collected, analyzed, processed, and finally implemented through a series of micro-sprints; test, design adjustment, test, design adjustment...

Full overview consolidated in the app

With the app, Inco's customers can scan their items from their phones, quickly search for more than 37,000 products, pay via the app, manage who among the staff can shop on behalf of the company, and view and send invoices and account statements via email and SMS.

Additionally, the app allows for personalizing its content, displaying offers that are relevant to the user.

Ongoing development and new features

Since its launch in 2022, we have further developed the app and continuously made improvements and new features to the solution. This happens in constant collaboration where Inco as a company also evolves and has new needs and sees new opportunities for how they can improve the customer experience for their customers.

This has resulted in a strong focus on data and insights from customer journeys which has become an important business driver for the further digitalization of Inco.