Amsterdam
Barbara Strozzilaan 1011083 HN Amsterdam
Netherlands+31 10 307 7131info@kruso.nl
Skive Municipality.
A simple AI implementation that can make the user experience both better and faster for citizens as well as visitors.
As part of their digitalization strategy, Skive Municipality, with the help of Kruso, has implemented an AI solution that optimizes the user experience on their website. Rek.ai, developed in Sweden, is an AI-powered navigation solution that actively adapts the web experience to each visitor, enabling faster access to relevant information.
Easy access to essential information in a saturated digital world
With an overflow of information on many public websites, it can be challenging for users to find exactly what they are looking for. On Skive Municipality's website, the aim was to make it easier for citizens and visitors to navigate and find relevant information without having to go through long menus or repeat searches. This is important for municipal websites, where citizens often need quick access to essential information.
Intelligent navigation and personalized recommendations with rek.ai
Kruso implemented rek.ai on Skive Municipality's website as an intelligent navigation assistant. Rek.ai analyzes the user’s click patterns and offers suggestions for the next possible step, allowing the user to quickly find relevant pages. For example, if a user is browsing a section on “building, living, and moving” and returns to the homepage, the AI will display relevant links, such as information on building permits.
Rek.ai also considers the user’s location based on IP address (without GPS tracking), allowing the system to tailor recommendations. If a user from Copenhagen visits Skive Municipality's website, the AI, for instance, highlights available jobs in Skive and relevant contact information. Its recommendations are based on what users from other municipalities typically look for on the site.
One of rek.ai's major benefits for editors is the automated addition of related articles and content on news pages. Editors simply need to create an article, and the AI automatically finds related content that could interest the reader. This saves editors time and resources, while users enjoy a more cohesive experience, where they can easily click on the next article within the same topic.
A more efficient and user-friendly digital experience for citizens
With rek.ai's implementation, Skive Municipality has achieved a significantly improved user experience. Visitors receive faster and more accurate recommendations, reducing the need for manual searching. For editors, the system has simplified website maintenance and enrichment without requiring extensive technical resources. The result is a more efficient website that is easy to navigate and provides users with intuitive and effective access to the information they need.
