How to drive more revenue with Bloomreach e-mail marketing automation

Bloomreach makes it possible to tailor emails to each individual recipient—without needing a massive marketing team. By combining customer behavior, product data, and real-time insights, you create emails that feel personal, relevant, and perfectly timed.

Loomi AI, the engine behind Bloomreach, analyzes your customers’ unique context, purchase history, browsing data, and engagement to personalize both content and timing. This helps drive higher conversions, better customer experiences, and more revenue.

One of the most underrated factors in email marketing is timing. With Bloomreach, you no longer have to guess. The platform automatically detects each customer’s optimal send time and stores it in their profile.

This means emails are opened more often, click-through rates increase significantly, and your campaigns perform better—especially during high-pressure periods like Black Friday or seasonal sales.

Instead of sending to your entire database at once, you send to each person when they’re ready to receive your message.

Email marketing shouldn’t just feel effective—it should be backed by real data. With Bloomreach’s reporting tools, you can easily analyze performance, attribute revenue, and optimize in real time.

You get clear insights into which emails drive the most revenue, the ability to create custom KPIs and dashboards, and seamless integrations with your tech stack for a complete performance overview.

At the same time, the template library and visual email builder make it easy to work quickly, efficiently, and with precision.

Want to maximize the return on your email campaigns? Here are the first steps:

1. Map your existing customer data and integrations.

2. Set up triggers and segments based on behavior and profile attributes.

3. Use Bloomreach’s AI features to automate timing and content.

4. Continuously test and optimize, and track results in real time.

At Kruso, we’re happy to support you throughout the entire process—from strategy and platform selection to technical implementation and ongoing optimization.