Hilding Anders

Revolutionizing sleep: Hilding Anders' journey to digital commerce excellence.

In the world of sleep solutions, Hilding Anders stands tall as a beacon of quality, innovation, and customer satisfaction. With a rich history dating back over a century, this leading provider of beds and mattresses has made its mark across Europe, Asia, and Russia. The challenge, however, was to extend this legacy of excellence into the digital realm, transforming Hilding Anders’ online presence to reflect its market leadership. This case study delves into the journey of creating a robust, scalable e-commerce platform that not only meets the needs of today’s discerning consumers but also sets the stage for future innovations.

The story of Hilding Anders

Founded on the principles of quality craftsmanship and innovative design, Hilding Anders has evolved from a local Swedish mattress manufacturer to a global sleep solutions powerhouse. Its portfolio boasts an array of brands, each with its own identity and customer base, catering to a wide range of preferences and price points. This diversity is a testament to Hilding Anders’ commitment to providing the perfect sleep experience for every customer. However, translating this brand diversity and commitment into a cohesive digital experience presented a unique set of challenges.

Challenge: Elevating a diverse portfolio in a unified digital ecosystem

The primary challenge facing Hilding Anders was twofold: not only did the company need to manage and distinctively present its extensive portfolio of brands on a global digital platform, but it also required a solution that individual brand teams could easily navigate and utilize to their full potential. Each brand under the Hilding Anders umbrella has its unique identity, target audience, and marketing strategy. This diversity, while a significant strength in the marketplace, presented a complex puzzle in the digital arena.

The existing digital infrastructure was fragmented, making it cumbersome for brand teams to update content, launch new products, or tailor marketing campaigns effectively. Moreover, the system lacked the scalability needed to seamlessly incorporate new brands into the ecosystem, a key consideration given Hilding Anders' growth ambitions and the dynamic nature of the global sleep solutions market.

Another critical aspect of this challenge was the volume and complexity of content management. The digital transformation wasn't just about selling products online; it was about conveying the essence of each brand, telling compelling stories, and creating engaging, personalized customer experiences. This required a robust platform that could handle significant content workloads efficiently, enabling teams to focus on creativity and engagement rather than battling with technical constraints.

In summary, Hilding Anders required a digital commerce solution that was not only scalable and capable of managing a diverse brand portfolio but also user-friendly, allowing brand teams to easily publish content, manage products, and engage with their specific customer bases. Furthermore, the solution needed to be future-proof, facilitating the effortless onboarding of new brands to keep pace with Hilding Anders’ growth trajectory and the ever-evolving landscape of the sleep solutions industry.

Solution: BigCommerce and Contentful, low operational commerce platform and a impactful, scalable and easy CMS platform

After thorough research and consultation, the decision was made to build the new e-commerce ecosystem around BigCommerce and Contentful. BigCommerce’s scalable and secure e-commerce platform provided the robust foundation necessary for managing Hilding Anders’ extensive product range and complex sales channels. Its flexibility ensured that the unique needs of each brand within the Hilding Anders portfolio were met, enabling a tailored approach to global commerce.

Contentful’s headless Content Management System (CMS) was chosen for its superior ability to manage and deliver rich content across platforms, allowing Hilding Anders to craft personalized customer journeys. The combination of BigCommerce and Contentful offered a powerful, flexible solution that could adapt to the evolving needs of Hilding Anders and its customers.

Implementation

The project was structured into several phases: strategy formulation, design, development, and rollout. A key focus was ensuring the platform supported multi-language content and personalized recommendations, while also integrating advanced search and filtering capabilities. A significant challenge was integrating the new platform with Hilding Anders’ existing ERP and CRM systems to ensure a seamless operational workflow.

Throughout the process, the project team encountered and overcame numerous challenges, including data migration from the old systems to the new platform, ensuring high performance under heavy traffic, and customizing features to support the unique aspects of each brand under the Hilding Anders umbrella.

Conclusion

The journey of Hilding Anders into digital commerce excellence is a testament to the power of strategic partnership and technological innovation. By harnessing the capabilities of BigCommerce and Contentful, Hilding Anders has successfully translated its legacy of quality and innovation into a cutting-edge online experience. As the company looks to the future, it remains committed to leading the sleep industry with innovation, quality, and a relentless focus on customer satisfaction.

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