Web Accessibility

Across the European Union, one in four adults has a disability, making accessible websites essential for equal participation in society. In our increasingly digital world, public institutions as well as private companies have a duty to make digital content accessible to everyone.

Introduction to WCAG 2.2: New guidelines for web accessibility News | Knowledge

Web Accessibility Directive: For the public sector

In 2018, the Web Accessibility Directive (WAD) made it mandatory for public institutions to ensure that their digital solutions are accessible to everyone and comply with common EU requirements.

The shared standard is called EN 301 549 and is continuously updated with new guidelines, with six new requirements expected by 2025.

If you want to get started with implementation now, read more in our insight on the new WCAG 2.2 recommendations.

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European accessibility act: For the private sector

In 2019, the EU decided that more private companies would also need to comply with the accessibility requirements in EN 301 549.

The legislation, called the European Accessibility Act (EAA), comes into effect on June 28, 2025, and will impact companies offering products and services within:

Banking and financial services
E-Commerce
Transport services
Telecommunications
Audio-visual media services
E-books
Self-service terminals

Selected clients we have helped with web accessibility:

6 key accessibility considerations for your website:

Accessible design
Ensure your website is compatible with assistive technologies like screen readers by using proper HTML semantics, providing text alternatives for images, and maintaining a logical reading order.
Keyboard navigation
Make your site fully navigable using only a keyboard. Interactive elements must be accessible without relying on a mouse.
Colour contrast
Verify sufficient contrast between text, elements, and background to enhance readability for all users, including those with visual impairments.
Alternative content and text
Provide alternatives like video transcripts, audio descriptions, accessible PDFs, and descriptive alt text for images to support diverse user needs.
Responsive design
Create a platform that adapts seamlessly to different devices and screen sizes, ensuring usability on desktops, tablets, and smartphones.
Testing and continuous learning
Regularly test your site with automated tools, manual checks, and user feedback from individuals with disabilities. Foster a culture where your entire team—from designers to editors—understands and upholds accessibility standards.

Front page of Web Accessibility whitepaper by Kruso

Web Accessibility: A complete overview

For many private companies, web accessibility is completely uncharted territory. That's why we have gathered all the essential knowledge in one place, so you can easily and quickly get started with the necessary changes before the June 2025 deadline.

Browse through our whitepaper for a comprehensive overview and to gain insight into some of the most important accessibility requirements, as well as the benefits your company can gain from implementing web accessibility.

(hint: it’s worth it!).

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Discover the advantages beyond compliance

The advantages of implementing web accessibility goes way beyond just being compliant. It can add great value to your business such as:

Unlocking a hidden market
Enhancing the user experience
Giving your SEO a boost
Easer trading across the EU

High web accessibility provides:

Better user experience
A website that is easy to use and navigate for all users.
More traffic and higher conversion rates
Improved SEO drives more traffic, while user-friendliness increases conversions.
Efficient performance and self-service
Optimize website performance and enable more users to self-serve, reducing the need for support.